We’re a small, senior studio for apps, websites, design systems and useful AI. We like difficult problems, clear thinking and projects with a little zap to them.
So, a small studio?
Yep. Fewer layers, fewer handoffs and nobody hiding behind “process.” You work with the people doing the thinking, designing and building. The tentacles just mean we can reach across disciplines with skill.
And why does that matter?
The brain keeps the work useful: clear strategy, sound systems and always leading with smart choices. The pulse keeps it human: personality, instinct and enough voltage to make somebody care. We’re greedy. We want both.
You talk to the people doing the work. Wild concept, apparently.
Supported by humans with good instincts and too many tabs open.
We ask annoying questions until the useful answer crawls out.
HOW WE GOT HERE
No pitch deck. No grand plan. Just a noisy phone line and the suspicion that computers could probably be more useful.
Electric Squid is new-ish. The mileage isn’t. This story started nearly thirty years ago, when websites were built by hand and nobody was entirely sure what they were supposed to do yet.
Since then, we’ve made digital things for small businesses, enormous companies and plenty of wonderfully strange organizations in between. Some reached thousands of people. Others reached tens-of-millions. Every one of them taught us something—usually the hard way.
Mostly, we learned that the bigger the machine gets, the easier it is to forget the person using it. So we got good at cutting through noise, asking better questions and building systems that help people move without turning every project into a committee meeting with buttons. AI is simply the newest tool in the box. Useful, fast and occasionally weird. It fits right in.
Electric Squid is what happens when you keep the experience, scars and good stories—but leave behind the layers, theater and unnecessary nonsense.
Small on purpose. Senior by default. Still curious enough to poke the thing everyone else was told not to touch.
01 // HOUSE RULES
If the idea needs a fog machine, it probably isn’t right.
02 // HOUSE RULES
You should understand the thing we made. We’re not wizards. Mostly.
03 // HOUSE RULES
The obvious answer is rarely the right answer.
MAKE IT CLEAR. MAKE IT USEFUL. MAKE IT HUMAN. AND, WHENEVER POSSIBLE, MAKE IT MEMORABLE.
